Measurement & Tracking Tools
To make decisions you need numbers.
Did your last marketing campaign add or subtract to your bottom line? Which keywords are sending you traffic and which are losing money? How does your site usage compare with the industry average? Without data, you're just throwing money down a black hole. To improve your website, drive targeted traffic, and increase conversions and profits you need numbers, and you need to know how to read them.
A big part of what we do at L.E.T. is teach clients how to collect and interpret data about their website using Google Analytics. Of all the tracking tools out there, Google Analytics is our favorite. Google's large set of comprehensive analytics reports will help you analyze traffic, uncover patterns, and measure the success of your display, search, new media and offline advertising efforts. It offers customized reporting, cross channel tracking, and many other data-measurement tools. And as long as you know how to read the numbers, it's free.
At L.E.T. Group, we are experts in using Google Analytics and other website measurement tools to determine how visitors interact with your site and which of your marketing initiatives are cost-effective. Most importantly, we'll turn you into an expert so you can interpret the numbers and create actionable insights on your own. So don't just guess at success. Find out what your numbers say about you so you can make informed decisions about when and how to spend your advertising dollars.
Analyze this
Running a successful online business is in large part a numbers game, so it's worth spending some time getting comfortable with the numbers and learning what they mean. Using Google Analytics and other online tracking tools, L.E.T. will teach you how to collect and interpret the following kinds of data:
- Number of visitors
- New versus returning visitors
- Top referring websites
- Keyword effectiveness
- Search engines used
- Find out why our clients consistently get high rankings in the major search engines, fill out an online proposal request or call us today at (888) 533-3636.
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