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Blog

Why YouTube is a Critical Part of Today's Online Marketing Strategy

Back in the mid-1960s, researchers estimated that typical American consumers were exposed to over 500 advertisements a day, collected in newspapers, magazines, direct mail, radio, and television. Fast forward 50 years and the evolution of digital advertising is exposing consumers to over 5,000 ads per day, and visual marketing - using images and videos to sell products and services - has elevated YouTube to the world's second most used search engine behind Google.
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Tips For Improving Your Google Ranking

Because Google utilizes many variables to rank pages, improving your position in search results is sometimes challenging. Luckily, there are several options available. The tips in this post will get customers to your website by improving your local rankings on Google.
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Here's Why Your Website Needs To Be Mobile Friendly

88 percent of "near me" searches come from mobile devices. So, your website's ultimate success is also determined by it catering not just to visitors using a desktop/laptop, but also to people visiting on smartphone and tablets. A stand-alone, mobile compatible website is no longer sufficient. You must to take the additional step of creating a responsive website design that caters to all devices. Their numbers only continue to grow.
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Wordpress Website Pros and Cons - Should I Use Wordpress For My Small Business Website?

Wordpress has become one of the most popular blogging and website development platforms on the planet. Despite its popularity, there are still a number of drawbacks to using Wordpress for your small business website.

In the early 00’s, when L.E.T. Group began developing websites, Wordpress did not exist. Some of our prospects and customers are surprised that we code our own websites and have developed our own content management and marketing platform. In fact, a recent prospective customer asked us: “how are you able to do a website without Wordpress?” Let's take a closer look...
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Four Best Practices For Using Video on Your Website To Increase Sales

Did you know that almost half of Internet users will consume video content before visiting a business? Video content allows you to reach out to the consumers who are primarily visual learners and to the ones who only have a few seconds to consume content. Here are a few best practices for using videos on your site to increase sales. 

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How Is Your Business Showing Up On The Internet?

L.E.T. Group has launched a great product to help you take control of your business information wherever it is found online. Our new Online Listing Management feature is a must-have enhancement for any business. In this blog entry, we'll quickly detail what it is, how it can help your business and feel free to try our complimentary listing scan for your business anytime.
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L.E.T. Group is now offering high-end drone video and aerial photography for golf courses and country clubs.

Have you been looking for a way to capture your country club and/or golf course from a unique perspective? L.E.T. Group offers drone video to capture the essence of your course to make it shine.
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4 quick hotel social media strategies to jumpstart your brand online

Hospitality is an industry often perceived as being deeply entrenched in traditional marketing and advertising, so it's no surprise that many hoteliers have been slow to see value in social media marketing for hotels.

At L.E.T. Group, our job of providing Internet marketing solutions in the hospitality industry begins by showing how heavily consumers rely on the Internet for information. This has transformed social media into a necessity for driving visitors to your hotel's website.
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Hotel Management Company Online Document Storage and Management Solution

Many top hotel management companies are successfully using L.E.T Group's online password protected solution, for their document management and storage needs. The solution was specifically designed and programmed with a hotel management company's needs in mind, so it is easier to use, and more effective than a general solution like dropbox.
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L.E.T. Group Upgrades to Amazon Web Services (AWS) for Hosting

Our server migration to Amazon Web Services (AWS) is complete, and it was a big success. We want to personally thank all our customers for their assistance in helping us. This critical move would not have been possible if you did not stop during your busy work day to change your website address settings...
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Search Engine Pay Per Click Marketing Generates Guaranteed Visibility, Traffic & Trackable Revenue

Pay Per Click is one of the best ways to reach new clients online. If you’re new to Pay Per Click (or PPC), it allows you to market your business on the search engines and pay just a small fee each time an ad is clicked. It’s a smart and cost-effective way to “buy” website visits versus earning them in the non-paid, organic search engine results. L.E.T. Group’s PPC platform is as powerful as they come and it’s very easy to get started. Take a look at some of the key features below...
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L.E.T. Group Launches New Website for 2016

At L.E.T. Group, we do not stop innovating, and it shows with our newly launched website. While we re-launched letgroup.com to inspire existing customers and attract new ones, we also showcase a lot of great new technology we can implement to make your next website stand out from the crowd. The player independent video on the main page loads a random clip of our local area…go ahead, refresh the page and watch! You can also quickly page through our featured client websites by hovering over the menu at the top of the page -or- click through to our portfolio to quickly sort by industry. Finally, learn more about our team’s expertise and roll over our photos to get to know us...
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L.E.T. Group Helps Improve Tomalty's Dental Website & Marketing

We’re pleased to present another client success story. In this entry, the client spotlight is on Tomalty Dental Care. When L.E.T. Group first began working with Tomalty Dental Care over 2 years ago, their website was not responsive and their SEO was lacking for search on both their general and more specialized services in the Boynton Beach, FL (near West Palm Beach) area. With the help of L.E.T. Group, and the first step toward better visibility, they updated their website with a great, new responsive layout. While it looks great on every screen from mobile phone to desktop computer, it was designed to help capture new patients needing dental care in their local market. Pictured below is the great design we created that helps convert visitors into customers no matter what device they may be using...
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ADA Web Accessibility Package Now Available

L.E.T. Group’s Hotel ADA Website Accessibility Package follows the principles and guidelines of the Web Content Accessibility Guidelines (WCAG) 2.0 documentation. The WCAG defines how to make Web content more accessible to people with disabilities. Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological disabilities. Although these guidelines cover a wide range of issues, they are not able to address the needs of people with all types, degrees, and combinations of disability...
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